Press Release
The Omega Returns: TRU’s Student Newspaper Relaunches with a Bold New Vision
Thompson Rivers University’s official student newspaper, The Omega is excited to announce its relaunch with a special event on April 10, 2025, from 6:00 PM to 8:00 PM at Thompson Rivers University Campus Activity Centre Grand Hall. This event is here to celebrate the paper’s revival and its continued commitment to providing high-quality student journalism.
The event will include speeches from the manager of The Omega, Sean Brady, and The editor-in-chief, Robert McAlaster, who will share the future plans for TRU’s The Omega Newspaper. During the relaunch event, there will be live music, a themed photo booth, hands-on media sessions, and local comedians, for students, faculty, and community members to enjoy. Also, guests will have a chance to take hands on photo taking classes, where they can learn how to take and edit captivating cover photos for their own blog posts. Lastly, guests who attend the event will be treated to a complimentary dinner buffet, along with an open bar to celebrate the relaunch of The Omega Newspaper.
During a previous press conference, Sean Brady emphasized the importance of real media, stating, “hardcopies are more impactful due to the ability to actually feel and see the material.” He also shared a few tips and tricks one of them being the importance of using captivating colourful images. In order to learn more secrets, it will be important to attend the event! Sean also highlighted the office’s accessibility, mentioning that The Omega’s office is located in Room 2768 in Old Main at TRU, and meetings are held every Monday for those interested in getting involved and learning more about news letters.
The Omega is known as TRU’s primary student-run news source and has been an important part of campus for years, sharing up to date topics ranging from student affairs and campus news to local and global events. The relaunch includes interesting topics, an editing team, and increased digital engagement through their online website (theomega.news). Sean also announced a current job opening for one writer, with more opportunities becoming available in August and September 2025. Be sure to check in on their website to become aware of when applications are open.
Students and faculty are welcome and encouraged to attend the event to learn more about how they can contribute to or engage with The Omega. Copies of The Omega magazine are placed in the main buildings around campus (Old Main, HOL, and the International Building), ensuring easy access to its content
Distribution Plan:
To effectively distribute the press release, I would use a multi-channel approach targeting local media outlets, TRU platforms, and social media channels. First, I would focus on local media outlets such as news stations, newspapers, and digital platforms to send the press release information to the general public. These media outlets have a wide audience platform and are important for building credibility within the community. Local media also allow for the press release to reach individuals outside the university, expanding its invisibility. Additionally, I would make sure the press release is sent to TRU’s website, campus newsletters, and bulletin boards. These TRU platforms are important for engaging with students, faculty, and staff. By promoting through these channels, I will make sure that the university community stays informed and involved. Next, to reach the younger audience, I would use popular social media platforms such as Facebook, Instagram, and TikTok. These social media platforms would make sure I reach students, staff, and an overall larger community, offering a more interactive and engaging way to share the message. TikTok specifically, is important for short, visually engaging content that relates with the younger audience. Lastly, emails would be sent out to faculty and staff, providing them with the necessary information while having formal communication within TRU. This approach will make sure that the press release reaches the necessary audiences, promoting engagement both within the university and the outside community.
Kamloops This Week (newsroom@kamloopsthisweek.com):
This is a major local newspaper in Kamloops that provides coverage on community events, news, and issues in Kamloops. They have a broad audience, making them important for spreading the message to the local population.
CBC Kamloops (kamloops@cbc.ca):
CBC offers a platform for local news coverage. Their reach expands beyond the Kamloops area, giving the press release exposure to a wider audience.
TRU Student Union (info@trusu.ca):
The Student Union is directly connected with the student body at TRU. They can distribute the press release on their platforms, helping it reach a wide range of students through email, newsletters, or campus events.
TRU Social Media Team (social@tru.ca):
The social media team handles all university communications across platforms like Facebook, Instagram, and Twitter. They can share the press release with students, faculty, and future students.
TRU Events Calendar (events@tru.ca):
The TRU Events Calendar is an important resource for promoting university-related events. Including the press release here makes sure that it will reach students who are interested in on-campus activities, including students, faculty, and staff.
Campus Advertising (Promotion through TRU bulletin boards, digital displays, and flyers):
Physical and digital displays around high-traffic areas like Old Main and the House of Learning can target students on campus. Posters and flyers make sure the message is visible to people who may not engage with online platforms.
The Kamloops Daily News (editor@kamloopsnews.ca):
This local newspaper reaches a broad audience in Kamloops, including local people who rely on newspapers for local event updates.
CFJC News (kamloops-newsroom@pattisonmedia.com):
The local news station can broadcast the press release to the Kamloops community. TV coverage is useful for reaching a more diverse audience, including those who prefer watching television.
B-100 (Advertising Sales: 250-372-3322):
The local radio station, B-100 will reach people drive to places and who tune in for local news and updates. Radio coverage could effectively spread the message.
Castanet Kamloops (778-376-2151):
Castanet is an online news platform, perfect for reaching people who consume news digitally. They also have engaging interactions through comments, which would help create a conversation around the press release.
Big Panda Media (250-879-0654):
This company focuses on media production, so they may have an online or social media presence that could help share the message.
NL Broadcasting Limited (250-372-2292):
This local broadcasting company manages many stations, including radio channels. They can broadcast the press release to different radio stations in the Kamloops region.
CFBX The X 92.5 FM (250-377-3988):
CFBX is TRU’s campus radio station and can target students and the younger audience.
Echo Newspapers (250-374-3246):
Echo Newspapers covers local community news, making them an important resource for reaching the broader Kamloops community.
The Omega TRU (editor@theomega.news):
As TRU’s student newspaper, The Omega is important for distributing the press release within the student community.Featuring it here makes sure that students are informed and engaged with university-related news.